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Hi, I'm Rob

I'm a New Zealand–based UX/UI designer blending accessibility, animation, and visual design to create clearer, more inclusive digital experiences for users.people

Learn moreabout Rob

Work

Export New Zealand

UX UI Front-end

To address the diverse needs of regional teams across New Zealand, I led UX research with our regional leaders. This research directly shaped low fidelity wireframes, which we tested and refined with user feedback before developing the final high fidelity designs.

I developed the prototype into production-ready code using HTML, SASS/CSS, and JavaScript, then integrated it into the Content Management System.

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Export New Zealand

New Zealand Customs Service

UX Front-end

As part of a collaborative team effort, I conducted UX research and design for the reconstruction of the Customs Service website. This project brought together the expertise of both the NZ Customs Service and government vendors to ensure a successful outcome.

Once the website was launched ongoing Front-end and design work was continued to finish user stories and add enhancements.

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New Zealand Customs Service

a11y Guidance

Accessibility UI Front-end

The foundation of the accessibility (a11y) guidance originated from an internal project at the Ministry of Social Development. Initially developed to support internal project managers, content creators, designers, and developers, it was later adapted and enhanced for public users.

The guide outlines existing standards and provides helpful guidance to ensure all features meet accessibility (WCAG) standards.

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Accessibility Guidance website

Ministry of Social Development

UX Prototyping

The Single Client View project unified multiple systems into one platform for Work and Income New Zealand offices.

As part of a larger team, my role focused on translating user research and low-fidelity testing into insights that shaped high-fidelity prototypes, refined through testing with Work and Income staff.

A generic light mode and the dark view were designed for testing environmental lighting conditions.

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Single Client View
Design System

iPayroll

UX Visual Design Prototyping

In my current role, I lead an ongoing Design System project aimed at improving product development efficiency. This Design System promotes visual consistency, incorporates design principles, and acts as a shared language for both design and development teams.

Through continuous feedback, research and design strategies are undertaken to create a usable system providing design rules, accessibility, patterns and diagrams.

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iCito

UX Prototyping Front-end

iCito was launched after close collaboration with stakeholders, product management, and the software development team.

UX design and development involved building a character design library and converting the prototype into HTML, SASS/CSS, and JavaScript for real-time user testing.

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iCito

About

  • Organisations I've worked with: Seequent, BusinessNZ, New Zealand Customs Service, Ministry of Social Development, iPayroll/CloudPayroll
  • Industry areas: 3d Software, Business advocacy, Border protection, Social development, accessibility

I'm a UX/UI designer working in Wellington, New Zealand. By combining trend awareness with an empathetic, user centred approach, I seek to understand how people think and feel, and translate those insights into meaningful experiences.

I began in multimedia with a focus on 3D animation, before moving into UX theory and design, with an emphasis on user research and accessible design.

As an experience designer, I work across UX, UI, visual design, animation, accessibility, and front-end development to deliver cohesive, inclusive experiences.

The timeline below traces how teaching, human interaction, animation, and user-centred design have shaped my path as a creative designer.

1997
2001
2002
2003
2005
2009
2010
2012
2013
2017
2019
2020
2021
2025

Teaching

Diploma of Teaching completed in the early childhood sector, specialising in human interaction and development.

Multimedia Design

Tertiary studies in digital media focussing on web design, visual design, animation and video.

3D Modelling and Animation

Research and development in 3D animation with an emphasis on Character animation.

Video Production

Final year studies in Digital Video Post Production. Specialisation in compositing 3D animation in real-time environments.

Tertiary Teaching

Teaching Advanced Animation with a key focus on Design, Character Rigging and Animation.

Web Design

Web design & development using HTML, CSS3 for web based animation and motion graphics.

Javascript

Vanilla javaScript and jQuery development utilised for interactive development and Web 3D.

User Experience

Further studies toward User Experience (UX) for web design and user Interface development.

Front-end development

Design and development in the global sector utilising NodeJS, JavaScript, Gulp and SASS/CSS.

Web Advisory

Web and Usability specialisation in the public sector based upon NZ government web standards.

Accessibility

Embedding accessibility into design and testing to meet Web Accessibility (WCAG) & Usability standards.

Agile

Agile certification for implementing more flexibility and change in the web application work flow.

UX Design

UX Design in the payroll sector inclusive of user research, print, web and product design.

UX/UI design

Integrated UX design into the front-end team, spanning UI design, design system ownership, and interface concept development with Node.js, JavaScript, React, Parcel, and Sass/CSS.

Contact

Get in touch

If you want to know more about me, or know more about what I'm working on drop me a line.